About Us

Your Commitment to Safety, Our Top Priority

At DeNovo Trade, we’re more than just a meat supplier – we have a passion for customer relationships. Our journey began, at our offices based in Midrand, Gauteng, with a simple mission: to bring a selection of frozen boxed meat and poultry products to local and neighbouring state markets, on demand and at competitive pricing. By partnering with commercial cold storage facilities and a network of transporters we have a national footprint.

Generations of Experience:

With over 25 years in the industry, we understand the importance of sourcing the right product for our markets with forward planning to maintain stock levels of core items. We have representatives based in Gauteng and Kwa-Zulu Natal, servicing our national and neighbouring state customer base.

Your Commitment to Safety, Our Top Priority

We are proud members of the Association of Meat Importers and Exporters (AMIE). Additionally, we adhere to all South African Health and Safety Regulations (import, storage and transport of meat products) and statutory responsibilities, guaranteeing a responsible supply chain.

Population Access to Basic Protein:

We believe everyone deserves access to basic protein products. That’s why we work tirelessly to provide competitive prices on a wide range of basic meat and poultry.

Experience Our Service:

At DeNovo Trade, we’re not just selling meat, we’re building relationships. We invite you to experience the difference our service commitment, industry experience, and sourcing flexibility can make.

Explore Our Offerings

DeNovo Trade leverages a robust distribution network with strategically located cold storage facilities in Durban, Johannesburg, and Cape Town.